Pura Vida Bracelets is a La Jolla, California-based company that sells hand-crafted bracelets and jewelry through boutique stores. It was founded in 2010 by Griffin Thall and Paul Goodman, who discovered the bracelets while on a vacation in Costa Rica. After a number of celebrities were spotted wearing the product, interest increased, and the company has since sold over 2 million bracelets. Pura Vida partners with a number of charities, producing bracelets in those charities' colors and donating a portion of those bracelets' sale prices back towards the partner charities.
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