About Us

Care-Full Creations, Inc. is the corporate name of a business that is owned by Paul and Janet Dixon. Paul and Jenna (Store Manager/Buyer) operate a Hallmark Gold Crown Store and Boutique in New Bern under the name of Jan’s Hallmark & Jenna's Just-In Boutique.  Both stores were named after Paul and Jenna's Significant others, Jan & Justin.



Paul and Janet Dixon purchased the New Bern store in September 1998 from Hallmark and have continued to operate it since that time. 

In 2013 Paul hired Jenna Gifford to be the full time manager/buyer for Jan’s Hallmark and to help them in re-focusing the store from a traditional store to an emphasis on fashion and related products.  Jenna’s background in the Jewelry industry, management and the home décor/furniture business helped her to completely change the direction of Jan’s Hallmark, that is now also a mid to high end Boutique as well. 

Paul continues to be actively involved in the business, focusing more of his time on developing and enhancing new businesses, such as the personalization business, leasing and cash management.  He leaves the day to day operation of the business to Jenna.  Jenna has re-inspired the Hallmark Gold Crown store.

Paul and Jenna have created an atmosphere in New Bern that people love.  They have great staff in the store that are more like family than employees, that have helped create this amazing experience and shopping location for New Bern. 

Janet is not involved in the day to day operations of the store.  She assists with special projects and events.  Her full-time job is as an artist.  She has been won numerous awards for her watercolors and has been published in “International Artist” Magazine and featured in the book How Did you Paint That?  100 ways to paint People & Figures-Volume 2.   

Janet has also used her art to promote the business of Jan’s Hallmark.  In addition to selling her prints in the stores, we have used her images on a variety of products to create gifts exclusively sold at Jan’s Hallmark.




Our Mission is to provide the highest quality products to enhance relationships, provide a one stop center for personalization, and offer the highest quality fashion and jewelry lines for our customers.



We have the privilege of serving our customers in the part of life that matters most—relationships!  We believe that relationships matter above all else; they are more important than money, possessions, education, pastimes, hobbies, or anything else.  We believe God created us in that way—for relationships, and our primary goal is to help our customers express themselves in meaningful ways to those they care about most.



We also seek to provide our customers with the most complete options for personalizing the largest variety of gifts in the New Bern area.  To that end we offer the following services:

-LASER ENGRAVED GIFTS – We offer over 200 gifts that we can personalize FREE in minutes to meet virtually every gift-giving need or occasion.

-VINYL LETTERING – We offer a large variety of vinyl lettering designs to put on almost anything.

 We believe personalization makes every gift more special and/or creates a unique fashion statement for our customers.


3.  FASHION – Our goal is to offer New Bern the finest offering of the highest quality fashions and jewelry. With top names like Pandora, Vera Bradley, Lilly Pulitzer, Simply Southern, Zenzii, Wind and Fire, and more, we have what our customers want.


Caring…It’s our Business.